“Start with a keyword research tool and you’ll find high difficulty terms that don’t convert.
Start with audience research and you’ll find low difficulty terms that do.”
– Ross Hudgens.
Hey👋, Rafiqul here. Welcome to Content Marketing VIP that delivers actionable insights, the latest updates, & free resources every Monday, for free.
First time here? Read past episodes.
Let’s get started →
Table of Contents
🎯 Actionable Insights
💡 1. What Makes The Udemy Product Pages So Simple Yet Effective?
When it comes to landing page optimization, Udemy does a great job. First, let’s have a look at their above-the-fold content:
It includes the following elements→
- Title
- Description
- Price
- Social proof elements (rating, no. of enrolled students, bestseller tag)
- FOMO factor (e.g. 5 hours left at this price)
Within a few seconds, you’ll get to know →
- What is this course all about?
- Who’s this for?
- What will I learn?
- Why should I trust this course?
- Why should I buy this NOW?
You don’t need to provide as much information as possible. Instead, find common questions or complaints and make them as clear and simple as possible.
👉 Read Landing Page Guide Guide [CXL]
💡 2. Categorize Your Content With Internal Linking [+ Example From Zapier]
Internal links can help Google to understand which pages are super important for the site.
Also, with strategic internal linking from high authority pages to low authority pages, we may increase the chance of ranking higher.
A great example is Zapier:
Zapier has created a separate subfolder (zapier. com/learn) to where they publish mostly business resources and bottom of the content too.
This subfolder alone gets 80k+ organic visits per month and thousands of backlinks over time:
Let’s see how they’ve organized the content with internal linking.
1/ Creating content hubs
From the beginning, they have created multiple content hubs to build topical authority in multiple topics.
Here are some of those:
-Zapier. com/learn/crm/
-Zapier. com/learn/email marketing/
-Zapier. com/learn/forms-surveys/
-Zapier. com/learn/google-sheets/, etc.
The content categorization will not only help in a better user experience but also help Google to understand the semantic relationship between the pages.
2/ Internal linking
When you’re planning to create multiple content hubs, ensure that each content hub is connected with its cluster content.
In this case, Zapier did a brilliant job:
Notice how each content hub is linked with the central page (zapier. com/learn)
- The central page is internal-linked with all the content hubs
- Each article is organized and interlinked with pillar pages (learn/crm, learn/eCommerce, learn/email-marketing, etc.)
👉 From Content Marketing VIP [Learn About Building Content Strategy]
🗓️ Free Resources & Upcoming Events
💡 1. Find All The Important SEO & Content Marketing Tools In One Place
If you’ve ever searched for anything like:
- Best free tools for SEO auditing
- Schema markup generators
- Top content marketing tools, and so on.
Then, bookmark this resource as you’ll find all the SEO tools categorized by use cases.
You’ll even get a handful of useful SEO chrome plugins that will save your time.
Here’s a screenshot:
👉 Find The Best SEO Tool In Seconds
💡 2. Enterprise SEO Strategy: How to Scale Organic Traffic by Upgrading Your Existing Content [Webinar]
Enterprise SEO takes different approaches and strategies to get benefits from search engines.
There could be many challenges like creating/optimizing content at scale, keeping content up-to-date, and many more.
Join this webinar, you’ll learn:
- How to leverage CTR testing and title tag updates at scale
- Finding & improving low-performing content pieces
- Internal linking strategy
- Keyword tracking to optimize your content
From: iPullRank
Date of the webinar: December 8, 2021
(Can’t make it live? Register to get the recording of the webinar)
💡 3. B2B and B2C SaaS link building
Get expert insights on B2B or B2C SaaS link building success. From strategies to tips, you’ll get to know everything to solve SEO link building problem of your business or clients.
Join this webinar, you’ll learn:
- latest trends and industry insights on SaaS link building
- New strategies to shape your link building campaign
From: PageOnePower
Date of the webinar: December 9, 2021
💬 SEO & Content Marketing Wisdom
💡 1. SEO Mistake: Not Optimizing The Title Tag
“One of the most common blog-related SEO mistakes I see is adding extra words after the brand name in the title tag.
In our tests, shorter titles perform better on average.
Every word you use after your brand can dilute the meaning to Google and contribute to worse performance.“
– Ross Hudgens (Founder at SiegeMedia)
💡 2. SEO Tip: Fundamentals Of Ranking Higher In The Search
“Before you start generating content as part of an SEO plan, make sure you have topics that can satisfy the following criteria:
– You / your business have deep interest and subject matter expertise that you’re willing to share
– People (i.e. your customers and prospects) are interested in reading about the subject matter you want to write about
– You can write content that is BETTER (unique, in-depth, and useful) than anything that exists today.
If you can’t answer yes to all, you won’t end up ranking high enough to generate meaningful traffic that matters for your business.”
– Zack Duncan (Digital Marketing Consultant)
🆕 What’s New
💡1. SE Ranking has launched an SEO course For Free
Start your week with this in-depth SEO training program for beginners, organized by SE Ranking.
6 Hours Of Video Content | 8 Modules | 41 Lessons
You’ll learn about:
- Basics of SEO
- Keyword research
- Content creation
- Website setup
- Technical SEO
- On-page SEO & Link building
- SEO analytics
👉 Enroll In This Course And Level Up Your Seo Game
💡2. SE Ranking Has Launched An SEO Course Free
For all who are managing product review websites, Google has updated their documentation guide review websites.
Recently, Google has now added two new best practices combined with the document shared back in April:
This seems like a lot of changes need to be made on product review websites to provide high-quality and trustable content.
👉 Learn About The Recent Google Update
Share Your Feedback
If you’ve been receiving content marketing episodes for some time, please share your valuable feedback with me.
Your feedback will guide me in building a content hub exclusively for content marketers to provide practical insights in the most digestible form.