“Content is more like investing than people think.
View your content not as an expense but as a long-term investment.”
– Ross Simmonds.
Hey👋, Rafiqul here. Welcome to Content Marketing VIP that delivers actionable insights, the latest updates, & free resources every Monday, for free.
First time here? Read past episodes.
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Table of Contents
Actionable insights ↓
💡 1. Secret of high-converting landing pages?
One of the secrets of high-converting landing pages is:
→ They offer the right message to the right people at the right time.
So, how do you create such landing pages targeted to the right people?
The process is really simple.
Here’s how to get started →
First, identify:
1/ How are you driving traffic to your landing page?
The traffic source will tell you a lot about the audience.
For example, visitors coming from an email newsletter are well aware of the brand and products.
Next:
2/ How much do visitors know about your brand and/or offerings?
This is all about understanding the buyers’ stage.
Five stages of buyers are:
- Unaware aware (Top of the funnel)
- Problem aware
- Solution aware
- Product aware
- Most aware (Bottom of the funnel)
Once you answer these questions, you’re more likely to create a landing page that will resonate with the audience.
Also, follow the below framework, shared by Annie Maguire (a conversion copywriter), to understand:
> How to strategize your product offerings
> What message to include in the copy, and
> What should be the main goal of the page
Continue your learning on creating effective landing pages
💡 2. Make every space of your website meaningful
Every space on your website is valuable.
Don’t waste it by adding vague sub-headings.
Here are some of the common sub-headings you’ll see on different websites from different industries.
Image from Orbitmedia.com
Likewise, turn generic CTAs into specific and service-oriented CTAs.
Some of the common examples →
❌ Call Us
✔️ Call Our Marketing Experts & Get A Customized Proposal
❌ Download This PDF Now
✔️ Download This PDF To Grow Your Website Conversion
Learn more about web-design tips [research-backed]
💡 3. Steal this content marketing template
Finding it hard to maintain consistency in your content marketing program?
Then, you might need a content marketing template.
Thanks to Andy Crestodina, we’ve got one for you.
From listing important content ideation to content promotion, this template has got you covered.
In fact, this is the master template that Andy used to write over 250 articles so far.
Make a copy > customize accordingly > Boost content marketing performance.
Download the content marketing template
Free resources ↓
💡 1. Access Content Marketing VIP Academy For Free
A few weeks back, I launched my side project 🥳: Content Marketing VIP.
After days of research, I curated the top content marketing resources and organized them.
In content marketing VIP, you’ll find nine content marketing modules, including:
- Content marketing introduction
- Content strategy
- Content audit
- SEO & keyword research
- SEO copywriting
- Link building & digital PR
- Content analytics
- Content promotion strategies
- Bonus module.
Access Content Marketing VIP, For Free
(It’s 100% free, and No Sign Up is required)
💡 2. SEO for Busy Bloggers- Managing SEO Content Creation
Blogging takes a lot of effort, including content creation, keyword research, SEO, and many more.
And, not having a system for content ideation, creation and optimization will make your job even harder as a blogger.
Join this webinar and learn about:
- How to make a content calendar for blogging
- Scaling up content production
- Turning effective keyword research into tangible content ideas
From: Semrush
Date of the webinar: June 15, 2021
💡 3. SERP Feature Trends Every SEO Must Know
You’ll know: Google shows different SERP features for different searches.
Featured snippets, top stories, knowledge graphs, and videos are some of the SERP features that may impact your SEO strategy.
So the question is:
Are you taking advantage of optimizing your content for different SERP features?
If not, join this webinar as you’ll learn:
- Trends of SERP features by the industry
- Role of branded and non-branded search on SERP results
- How to strengthen your SEO strategy with SERP insights
Date of the webinar: June 16, 2021
From SimilarWeb
Latest happenings↓
💡 1. Is Apple killing the email marketing industry?
In iOs 15, Apple introduces mail privacy protection that will take the user’s privacy to the next level.
Your IP Address, location, and even your mail activity (email opens) will be hidden from advertisers with this feature.
In simple, words:
If you’re reading this email from an Apple device, I won’t be able to track your mail activity.
Surely, this is big news for email marketers or content creators who solely rely on email business.
Many newsletter publishers use metrics like open rates to track the engagement and even get sponsorship offers.
This will make it harder for email businesses.
Watch Apple’s presentation on email privacy.
💡 2. Twitter users can now signUp to Newsletters directly from their profile
Soon, Twitter will allow users to sign up for newsletters by clicking the subscribe button directly from the profile.
They also announced that
“We want to give writers tools to turn their growing, engaged Twitter audience into newsletter subscribers.
This will be available for Revue newsletters soon, so stay tuned…”
Expert Quotes ↓
💡 1. Branded content or Irrelevant content?
“People don’t hate branded content.
They hate irrelevant content, branded or not.”
– Melanie Deziel, Author of the content fuel framework
💡 2. Building an audience is the key
“Instead of throwing ads at your customers, find ways to provide free upfront value.
E.g., create content, host webinars, or build communities for your customers.
The only sustainable marketing in the future is building a relationship with your audience.”
— Matt Maiale (Growth + Community at Demand Curve)vvvv
Have Some Fun ↓