“Become a creator first, an entrepreneur second.”– Sahil Lavingia (Founder of Gumroad).
Hey👋, Rafiqul here. Welcome to Content Marketing VIP that delivers actionable insights, the latest updates, & free resources every Monday, for free.
First time here? Read past episodes.
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🎯 Actionable Insights
💡 1. How To Build A Site Architecture For Visitors And Search Engines
Having a clear and simple site structure helps Google to crawl and index all the important pages.
It also adds value to the users as they can easily find the relevant pages on the site.
Here’s how to make a clear and simple enough website architecture?
“Make every important page of your site accessible from 3 or fewer clicks from the homepage – This is called flat site architecture.”
There’s no rule of thumb to make pages 3 clicks away from the homepage, but it maintains a clean and simple site architecture.
Let me share an example of a flat site structure.
As you can see, all the important pages are easily accessible within three or fewer clicks from the Home page.
So revisit your website and see whether you’re following a flat site structure or a complex structure.
💡 2. Ecommerce SEO From Bewakoof [Case Study]
Scaling an eCommerce site is comparatively easy because of thousands of product pages and many category pages.
But eCommerce sites also come with a scope of errors, especially in the technical SEO department.
One great example of nailing eCommerce SEO is BewaKoof (An online brand for men and women clothing in India).
Some of the stats of BewaKoof →
- 1.3 million+ organic traffic every month
- 154k+ backlinks from almost 2.82k different domains.
Here are key learnings from BewaKoof:
1/ Product categorization and hierarchy →
The flat site architecture of BewaKoof is what every eCommerce brand needs to learn.
The most important pages, such as category and sub-category pages, are internally linked from the navigation.
2/ SEO optimized category pages →
For an eCommerce site, category pages play an important role in driving high-intent traffic.
In this case, the team has optimized the category pages by adding SEO optimized content at the bottom of the product listings on the page.
Here’s an example:
3/ Internal Linking from product pages →
Internal linking is an underrated way of making your site SEO friendly and easy to access for crawlers.
Bewakoof product pages improve the internal linking structure by adding:
- Recently viewed products
If you’re working with any eCommerce site, you may quickly check these above points to improve the site performance.
🗓️ Free Resources & Upcoming Events
💡1. How to Leverage Keyword Intent to Get More Traffic and Boost Conversions [Webinar]
You cannot substitute search intent with quality content of a strong backlink profile to rank specific keywords.
Fulfilling searcher Intent in SEO is that important.
In this 1-hour SEO Bootcamp, you’ll learn:
- Different types of search intent
- How to find the search intent and use it in your SEO strategy
- Finding content gaps
- Search intent best practices for optimizing content
Date of the webinar: November 24, 2021
(Can’t make it live? Register to get the recording of the webinar)
💡 2. Try This Free Keyword Clustering Tool To Find Cluster Opportunities
Building Topic clusters is one of the great ways of creating a content moat.
And, this free tool helps you exactly in this.
Here’s how to use the tool:
- Upload CSV or txt file imported from Google search console, ahrefs, or semrush.
- Find cluster name, estimated traffic, search volume, difficulty
- Cluster size, and a lot more.
💡 3. Learn How to Strategically Create Clever Content and Become Efficient [Webinar]
Get updated with the latest algorithm update and changes to strengthen your SEO strategy.
Join this webinar and learn about:
- How to get the most out of your content effort
- How to become efficient with the content creation process
- How to create and repurpose your content smartly
From: Kali Cube Tuesdays
Date of the webinar: November 23, 2021
🆕 What’s New
💡1. Unlock Free Access to Backlink Analytics [From Semrush]
Semrush has made its backlink analysis tool available for free until 2022.
With the backlink analysis tool, you can:
- Audit backlink profile of websites
- Analyze competitors
- Export the discovered data for in-depth analysis
👉 Start Analyzing Backlink Profiles For Free [Semrush tool]
💡2. Google Broad Core Update is Now Live [Another one…]
Google confirmed the recent broad core update that is called, November 2021 core update. This update will take around 1-2 weeks to fully roll out.
So if you start seeing fluctuations in search positions, don’t decide to make any huge changes because of the update.
Wait until the update gets fully rolled out.
In the meantime, consider reviewing the content and site quality. Some of the important questions to ask are shown below.
💬 SEO & Content Marketing Wisdom
💡 1. Sell Benefits Over Features
“Quick Copywriting Masterclass:
Take a look at the headlines of some Apple products:
>> iPhone X → “It’s all screen”
>> iPod → “1,000 songs in your pocket”
>> Apple Watch → “Full screen ahead”
The one thing in common?
They all sell the benefits, not the features.”
– Chase Dimond (Email marketing specialist)
💡 2. SEO Audit
“A great SEO audit doesn’t just suggest changes to improve traffic, it also considers time to implement and expected ROI against that time in order to help internal stakeholders prioritize.
Many SEO audits gather dust. Deliverables that justify $100k increases in 8 hours don’t.”
– Ross Hudgens (Founder/CEO at SiegeMedia)
😄 Have Some Fun
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