“Your content doesn’t only have to be useful, good quality, and authoritative, but it also has to look good. Most brands focus on the first three and rarely focus on the design & UX part.”
Hey👋, Rafiqul here. Welcome to Content Marketing VIP that delivers actionable insights, the latest updates, & free resources every Monday, for free.
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🎯 Actionable Insights
💡 1. Effective Formula To Write Headlines
The above-the-fold content is the first thing your users see on your website.
Therefore it’s important for users to clearly understand what product/service you provide and what’s in it for them.
Here’s the formula that makes your headline effective:
“Value Creation x Objection Tackling”
1. Identify and share the key value that your product/service adds to customers’ lives.
2. Tackle the objection and eliminate the real challenge of customers’.
Here’s an example of the Value-Objection method:
A few more examples:
- Create a professional website without coding.
- Start Your Career In Digital Marketing without Doing MBA
👉 Insights From Alex Garcia (Marketing @ Gumroad)
💡 2. Keyword Research Is Broken. Instead, Use Problem-Driven Approach
The problem-driven approach is one of the best ways to find content topics that matter to the audience.
The traditional way of doing keyword research is to start with queries/search phrases to write content about.
But here, you need to start with problems (aka questions) instead of keyword research.
Step 1. Identify Problems
The goal is to build a list of questions that your audience often asks.
Some of the ways to find relevant questions are:
- Any premium SEO tools (Ahrefs, Semrush, etc.)
- Online communities or forums (Social media groups, Quora, Reddit, etc.)
- Answerthepublic tool, and so on.
This way, you’ll get a list of questions that you can turn into content opportunities in the next step.
Step 2. Prioritize Questions
Prioritize questions to find winning content topics
To refine the question list, you can prioritize by difficulty, volume, and searcher intent.
Here’s an example:
Step 3. Study The Searcher Intent
Before creating any content, take time to study the top 10 pages, not to copy them but to understand the searchers’ query’s intent.
Try to figure out:
- What does the searcher want to accomplish?
- Is it buying/informational or navigational intent?
- The common pattern in the search results (are most of the pages listicle/ how-to articles/videos/ etc.)
This way, you’ll have a much reliable keyword list that drives traffic and solves real challenges of the audience.
💡 3. How To Build Expertise-Authoritativeness And Trustworthiness (EAT) In SEO
“The amount of expertise, authoritativeness, and trustworthiness (E-A-T) is very important.”- Google.
Kevin Indig (SEO @ Shopify) has shared some important tips on building EAT for SEO:
1. Create Expert-Level Content
Google rewards content that is written by experts or someone who has practical experience.
So the first step is to identify the topic you’re expert about. It’s better to focus on one or two content topics & cover them with expert knowledge and experience.
2. Create Trustworthy Content
One of the ways Google can measure trustworthiness is by looking at the external links from your content.
If you’re linking to low-quality or spammy websites from your content, then this can affect the EAT of your website.
Better approach: Give proper evidence (links to trustworthy sources) to make your content accurate.
3. Give High-Quality Recommendations
It’s always a good approach to get practitioners or experts to write the content.
Here’s what Google says on this:
“High E-A-T medical advice or information should be written or produced in a professional style and should be edited, reviewed, and updated on a regular basis.”- Google.
4. Use Original Data
Using original data or creating research-based content is a competitive advantage. It easily differentiates your brand from SEO and the users’ perspective as well.
“Use large amounts of data points, interpret them for your audience, and have them peer-reviewed.”
🗓️ Free Resources & Upcoming Events
💡 1. Now You Can Discover The Internal Linking Strategy For Your Site With This Interactive Tool
One type of internal linking strategy doesn’t fit all types of websites.
For example, the eCommerce site structure and pages are different from a content-first website.
Therefore you need to go specific with internal linking that helps users and search engines.
DWX launched a free interactive tool that gives you internal linking best practices that suit your type of website.
Here’s an example:
Currently, you’ll get link-building best practices for the following type of websites:
If you’re looking to build an eCommerce site from scratch, check out this guide.
💡2. Grow Your Side-Project With SEO [2 Weeks SEO Course]
If you have little to no knowledge about SEO, this course is for you.
In this two weeks free SEO course, you’ll learn:
- How search works
- Creating site structure
- Server vs. Client-side SEO
- Keyword research
- Optimizing blog posts
- Auditing website’s SEO
💬 SEO & Content Marketing Wisdom
💡 1. Content Best Practice For Driving Conversions
“Put CTA links on an island, and always include one at the very end of your post.
CTAs within paragraphs can get lost and don’t stand out.
Put them on their own line whenever you can to help draw the user’s eye when scanning.“
– Ross Hudgens (Founder at SiegeMedia)
💡 2. What Comes Before A Content Marketing Strategy?
“Before setting up a Content Marketing Strategy, you first need to understand your audience:
1. What does your audience need?
2. What questions do they have?
3. What problems do they experience the most?
4. How can your content answer their questions and solve their problems?”
– Jelle Postma (Junior Marketer & content strategist)
🆕 What’s New
💡1. Now You Can Use Copy. AI (Content AI Tool) For Free
Copy AI launched a forever-free plan for all users (no credit card required).
With Copy. AI tool, you can create:
- Digital Ad Copy
- Social media content
- Website copy
- Blog content
- eCommerce copy
- Sales content, etc.
😄 Have Some Fun
Social media managers trying to fit a UTM, image, poll, and a video in 280 characters or less 😂