Build a content brand that drives conversions and sales, not just traffic.
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Table of Contents
🎯 Actionable Insights
💡 1. Blog UX Design Tip: Put Text CTAs In A Single Sentence
Sometimes we affect the conversion rate from a blog post by putting CTAs in the wrong place.
If you’re putting CTAs such as ‘contact us, ‘get a demo‘ within a paragraph, then the CTAs may easily get ignored by the readers.
Add important CTAs in a single sentence as this will stand out from the paragraph and get the readers’ attention.
Here’s an example →
Blog UX Design Tip From Siege Media:
“Many users will scan posts and not pay attention to links within paragraphs, or even read paragraphs. Using a simple sentence with a text link CTA will stand out.
For maximum points, including one of these at the end of every post, and 1-2 more mid-post where it makes sense.”
👉 Insights from SiegeMedia | Learn How To Create High Converting Content
💡 2. Prioritize Keywords at Scale With Google Sheet [Free Template]
Many keyword research processes lack the keyword prioritization step.
That means you have a huge list of keywords and start taking any random keyword and creating the content around it.
Then you select another random keyword from the list and create the content.
And, this process goes on.
The problem with this approach is that not all keywords are equal in terms of:
- Traffic potential
- Search volume
- Business value
And, you may skip the most valuable keywords unknowingly and start chasing less valuable keywords.
Prioritize your keyword list to make data-driven decisions about:
- Which keywords will have the most impact?
- Which keywords should I skip right now?
- Where do I begin with the keyword list?
Here’s the Google sheet that will help you prioritize and visualize the entire process (link to download is given below).
I have also shared the guidelines on using the above google sheet.
💡3. Make Every Space Of Your Website Meaningful
Every space on your website is valuable.
Don’t waste it by adding vague sub-headings.
Here are some of the common sub-headings you’ll see on different websites from different industries.
Likewise, turn generic CTAs into specific and service-oriented CTAs.
Here’s an example →
❌ Call Us
✔️ Call Our Marketing Experts & Get A Customized Proposal
❌ Download This PDF Now
✔️ Download This PDF To Grow Your Website Conversion
Insights From OrbitMedia [Read Further 27 Web-Design Tips]
🗓️ Free Resources & Upcoming Events
💡 1. A Free SERP Analyzer [A Must Have Tool For SEOs]
Analyzing the top results for any specific keyword is easier than ever before.
Here’s a snapshot:
With this SEO tool, you can quickly:
- Perform topic research
- Analyze the SERP
- Discover search intent
- Extract on-page data of top pages
- Create better content briefs and more.
💡 2. How to Master Local Keyword Research [Free SEO Course]
Effective local keyword research can greatly impact a local business’s search visibility.
This is what this practical course is all about.
In this value-packed SEO course, you’ll learn about:
- Fundamentals of keyword research
- What types of keywords can I, and should I target?
- How to write a keyword seed list
- How to expand your keyword list using free tools
- Creating a keyword portfolio
- Keyword research tools
💡 3. Top 4 Link Building Mistakes To Avoid In 2022
Struggling in link building?
Not sure about your current mistakes that are affecting your link-building effort?
Join The Webinar And Learn:
- Common link building mistakes to avoid
- Link building outreaching practices
- Role of creating linkable content assets
Date of the webinar: February 2, 2022
From: Page One Power
💬 SEO & Content Marketing Wisdom
💡 1. Copywriting Tip: Write For Clarity
“Copywriting Tip: Buzzwords sound cool, but they kill your copy. Always use the simplest word.
Supercharge → improve
Cutting-edge → modern
Low-hanging fruit → easy
Synergy → work together
Move the needle → reach your goals
The easier it is — the more it sells.”
– Insights From Sheila Gonzalez (Freelance Copywriter)
💡 2. Link Building Tips
5 Link Building Tips To Improve Your Game 👇
1 – Base Campaigns On Link Profile & Competitor Analysis
2 – Link To Supporting Content Instead of Money Pages
3 – Build NoFollow Links, They Can Pass Juice
4 – Build Quality Tier 2 Links
5 – Regularly Audit & Disavow Your Link Profile
– Insights from Charles Floate (SEO Entrepreneur)
💡 3. Content Marketing Approach
“Content is a product.
What value are you providing? What feedback are you collecting?
How does that feedback change your approach?
If you haven’t considered these questions, it’s time to revisit your content calendar.”
– Insights from By David Ly Khim (Co-founder of Omniscient Digital)
🆕 What’s New
💡1. Google Rewrote 61% of 81,000 Page Titles – A New Study For SEOs
If you’ve been affected by Google rewriting page titles, you’ll find this study useful.
Cyrus Shepard studies 81,000-page titles and found many patterns of Google while rewriting titles.
You’ll find insights on:
- How Character Length Impacts Google Title Rewriting
- Does Google Favor [Brackets] or (Parentheses)?
- Which Title Separator Does Google Prefer?
- And more.
😄 Have Some Fun
When that algorithm changes…