#046 Content Marketing Newsletter - Content Marketing VIP

Build a content brand that drives conversions and sales, not just traffic.

Hey👋, Rafiqul here. Welcome to Content Marketing VIP that delivers actionable insights, the latest updates, & free resources bi-weekly, for free.

First time here? Read past episodes.

Let’s get started →

Table of Contents

🎯 Actionable Insights

💡 1. Blog UX Design Tip: Put Text CTAs In A Single Sentence

Sometimes we affect the conversion rate from a blog post by putting CTAs in the wrong place.

If you’re putting CTAs such as ‘contact us, ‘get a demo‘ within a paragraph, then the CTAs may easily get ignored by the readers.

Better approach?

Add important CTAs in a single sentence as this will stand out from the paragraph and get the readers’ attention.

Here’s an example →

Blog UX Design Tip From Siege Media:

“Many users will scan posts and not pay attention to links within paragraphs, or even read paragraphs. Using a simple sentence with a text link CTA will stand out.
For maximum points, including one of these at the end of every post, and 1-2 more mid-post where it makes sense.”

👉 Insights from SiegeMedia | Learn How To Create High Converting Content

💡 2. Prioritize Keywords at Scale With Google Sheet [Free Template]

Many keyword research processes lack the keyword prioritization step.

That means you have a huge list of keywords and start taking any random keyword and creating the content around it.

Then you select another random keyword from the list and create the content.

And, this process goes on.

The problem with this approach is that not all keywords are equal in terms of:

Traffic potential
Search volume
Business value

And, you may skip the most valuable keywords unknowingly and start chasing less valuable keywords.

Better approach?

Prioritize your keyword list to make data-driven decisions about:

Which keywords will have the most impact?
Which keywords should I skip right now?
Where do I begin with the keyword list?

Here’s the Google sheet that will help you prioritize and visualize the entire process (link to download is given below).

I have also shared the guidelines on using the above google sheet.

👉 Make A Copy of The Google Sheet & Prioritize The Keyword List At Scale

💡3. Make Every Space Of Your Website Meaningful

Every space on your website is valuable.

Don’t waste it by adding vague sub-headings.

Here are some of the common sub-headings you’ll see on different websites from different industries.

Likewise, turn generic CTAs into specific and service-oriented CTAs.

Here’s an example →

❌ Call Us

✔️ Call Our Marketing Experts & Get A Customized Proposal

Another one:

❌ Download This PDF Now

✔️ Download This PDF To Grow Your Website Conversion

Insights From OrbitMedia [Read Further 27 Web-Design Tips]

🗓️ Free Resources & Upcoming Events

💡 1. A Free SERP Analyzer [A Must Have Tool For SEOs]

Analyzing the top results for any specific keyword is easier than ever before.

Here’s a snapshot:

With this SEO tool, you can quickly:

Perform topic research
Analyze the SERP
Discover search intent
Extract on-page data of top pages
Create better content briefs and more.

👉 Start Analyzing SERP & Create Better Content For Free

💡 2. How to Master Local Keyword Research [Free SEO Course]

Effective local keyword research can greatly impact a local business’s search visibility.

This is what this practical course is all about.

In this value-packed SEO course, you’ll learn about:

Fundamentals of keyword research
What types of keywords can I, and should I target?
How to write a keyword seed list
How to expand your keyword list using free tools
Creating a keyword portfolio
Keyword research tools

👉 Enroll in The Local Keyword Research Course

💡 3. Top 4 Link Building Mistakes To Avoid In 2022

Struggling in link building?

Not sure about your current mistakes that are affecting your link-building effort?

Join The Webinar And Learn:

Common link building mistakes to avoid
Link building outreaching practices
Role of creating linkable content assets

Date of the webinar: February 2, 2022

From: Page One Power

👉 Register For The Link Building Webinar

💬 SEO & Content Marketing Wisdom

💡 1. Copywriting Tip: Write For Clarity

“Copywriting Tip: Buzzwords sound cool, but they kill your copy. Always use the simplest word.
Supercharge → improve
Cutting-edge → modern
Low-hanging fruit → easy
Synergy → work together
Move the needle → reach your goals
The easier it is — the more it sells.”
– Insights From Sheila Gonzalez (Freelance Copywriter)

💡 2. Link Building Tips

5 Link Building Tips To Improve Your Game 👇
1 – Base Campaigns On Link Profile & Competitor Analysis
2 – Link To Supporting Content Instead of Money Pages
3 – Build NoFollow Links, They Can Pass Juice
4 – Build Quality Tier 2 Links
5 – Regularly Audit & Disavow Your Link Profile
– Insights from Charles Floate (SEO Entrepreneur)

💡 3. Content Marketing Approach

“Content is a product.
What value are you providing? What feedback are you collecting?
How does that feedback change your approach?
If you haven’t considered these questions, it’s time to revisit your content calendar.”
– Insights from By David Ly Khim (Co-founder of Omniscient Digital)