MODULE 4: SEO & Keyword Research

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๐Ÿ’ก What You Will Learn

๐Ÿ’ก Lesson 1 โ†’

Search Engine Optimization (SEO) Starter Guide

> Read the article๐Ÿ“ƒ: SEO starter guide

FROM โ†’ Google

DESCRIPTION โ†’ The SEO starter guide, a document made by Google for the SEO professionals. You’ll learn the basics of search engine optimization. Also, you’ll find many helpful examples of Dos’ and Don’ts.

๐Ÿ’ก Lesson 2 โ†’

Googleโ€™s 200 Ranking Factors

> Read the article๐Ÿ“ƒ: Google’s 200 ranking factors to know

FROM โ†’ Backlinko

DESCRIPTION โ†’ Yes, Google have 200+ ranking factors that decide which pages to rank on the first page. This guide will give you an overview of 200 ranking factors so you what Google prefers in terms of better ranking.

๐Ÿ’ก Lesson 3 โ†’ย 

The Beginner's Guide to SEO: SEO 101

> Read the article๐Ÿ“ƒ: SEO introduction

FROM โ†’ Moz

DESCRIPTION โ†’ SEO guide from Moz needs no introduction. This is an absolute read for any SEO beginner.

๐Ÿ’ก Lesson 4 โ†’ย 

Google's quality raters guideline

quality raters guideline

> Download the guide๐Ÿ“ƒ: Quality raters guideline

SOURCE โ†’ Google

DESCRIPTION โ†’ Google created this quality raters guideline for quality raters to evaluate the quality of web page. This 175 pages document is worth reading as Google consider this as a tool to improve the performance of their search engine.

๐Ÿ’ก Lesson 5 โ†’ย 

SEO Checklist 2021 โ€” How to Get More Organic Traffic

SOURCE โ†’ Brian Dean

DESCRIPTION โ†’ Learn about some of the best practices when it comes to driving organic traffic to your site.

๐Ÿ’ก Lesson 6 โ†’ย 

21 Smart SEO Tips for 2021

SOURCE โ†’ Moz

DESCRIPTION โ†’ What’s working today in SEO might not work tomorrow. That is why staying updated with the latest trends is a must. This video explains 21 tips that are relevant for 2021.

๐Ÿ’ก Lesson 7 โ†’ย 

SEO Strategy - The One-Hour Guide to SEO

SOURCE โ†’ Moz

DESCRIPTION โ†’ Rand Fishkin has explained the fundamentals of SEO. Learn from the years of experience of Rand.

๐Ÿ’ก Lesson 8 โ†’

KEYWORD RESEARCH: The Definitive Guide (2021)


> Read the article๐Ÿ“ƒ: Keyword research for SEO

FROM โ†’ Backlinko

DESCRIPTION โ†’ It’s time to deep dive into keyword research as this can either break or make any SEO campaign. Learn why it is important and how to perform in an effective way.

๐Ÿ’ก Lesson 9 โ†’

How to Do Keyword Research for a NEW Website

FROM โ†’ Backlinko

DESCRIPTION โ†’ Keyword research for a new website is going to be different as compared to an old site. Watch this if you need some idea for doing keyword research for a new site.

๐Ÿ’ก Lesson 10 โ†’ย 

Intent-based keyword research

> Read the article๐Ÿ“ƒ: Intent-based keyword research

FROM โ†’ Search Engine Land

DESCRIPTION โ†’ Understanding the search intent is one of the most important things in 2021. This guide will teach you what is search intent and how to use it to create better and relevant content for users and search engine as well.

๐Ÿ’ก Lesson 11 โ†’ย 

Technical SEO - The One-Hour Guide to SEO

SOURCE โ†’ Moz

DESCRIPTION โ†’ Wondering what is technical SEO and how to get started with? Look no further and start watching this guide to learn the basics of technical SEO.

๐Ÿ’ก Lesson 12 โ†’ย 

On-Page Ranking Factors

> Read the article๐Ÿ“ƒ: On Page ranking factors

SOURCE โ†’ Moz

DESCRIPTION โ†’ You cannot always control off-page activities like backlinks, site authority, etc. But, you can surely manage on-page optimization. Here, you’ll find the most important On-Page factors.

๐Ÿ’ก Lesson 13 โ†’ย 

How to Perform an In-Depth Technical SEO Audit

> Read the article๐Ÿ“ƒ: Technical SEO audit

SOURCE โ†’ Search Engine Journal

DESCRIPTION โ†’ When you start a SEO program of any existing site, your first job is not to create more content but to audit the existing SEO health.

Learn how to do it.

๐Ÿ’ก Lesson 14 โ†’ย 

TECHNICAL SEO: The Definitive Guide

> Read the article๐Ÿ“ƒ: Technical SEO: Complete guide

SOURCE โ†’ Backlinko

DESCRIPTION โ†’ This technical SEO guide covers structured data, crawling, sitemap, and a few others. Get to learn these.

๐Ÿ’ก Lesson 15 โ†’

188+ Steps for Technical SEO Audit

> Read the article๐Ÿ“ƒ: 188+ steps for a technical SEO audit


DESCRIPTION โ†’ Even if you’re a complete beginner in technical SEO, you’ll find this guide helpful. Learn 188+ steps that you can perform right away to improve theย  technical SEO performance.

๐Ÿ’ก Lesson 16 โ†’

Keyword Targeting and On-Page Optimization

FROM โ†’ Moz

DESCRIPTION โ†’ Not sure how to write content that is well-optimized for the target keyword? Here’s the guide you’ll find helpful.

๐Ÿ’ก Lesson 17 โ†’ย 


> Read the article๐Ÿ“ƒ: SEO competitor analysis

FROM โ†’ Advanced Web Ranking

DESCRIPTION โ†’ Many times, you’ll need to perform a SEO competitor analysis to uncover keyword and link building opportunities. This guide will show the exactly.

๐Ÿ’ก Lesson 18 โ†’ย 

Search Intent and SEO: A Quick Guide

> Read the article๐Ÿ“ƒ: Search intent and SEO

SOURCE โ†’ Moz

DESCRIPTION โ†’ Learn about what is search intent and its different types to help the search rankings.

๐Ÿ’ก Lesson 19 โ†’ย 

3 Vital Click-Based Signals for SEO

> Read the article๐Ÿ“ƒ: 3 vital clicks for SEO

SOURCE โ†’ Moz

DESCRIPTION โ†’ To get better search visibility and traffic, three clicks are crucial. When your web page earns the first click from the SERP, longest click, and becomes the last click for the user, you get SEO benefits. Learn in-depth about 3-click factors.

It's time to become an action taker

Things to do after completing this module:

  • Create a SEO-optimized content brief or checklist for upcoming articles
  • Perform a SEO audit to identify on page and technical issues
  • SEO Competitor analysis
  • Conduct a keyword research to find untapped keywords (Hint: Content gap analysis)

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