MODULE 3: Content marketing audit
Sometimes the biggest growth comes not from creating more and more content but from auditing your existing content. Content audit helps you identify poor and high-performing content.
💡 What You Will Learn
💡 Lesson 1 →
How to Increase Organic Traffic with a Content Audit
FROM → Ahrefs
DESCRIPTION → Use Ahref’s a free webmaster tool to perform an in-depth content audit. Plus, get a free auditing template that you can use for yourself and your clients as well.
💡 Lesson 2 →
How to Do an Audit To Fixing Your Broken Content
FROM → IamRafiqul.com
DESCRIPTION → Confused which content to edit, delete, or even merge? Read this guide and learn how to take advantage of web analytics to decide which content to delete, expand, or edit.
💡 Lesson 3 →
How to Run a Content Audit Analysis
FROM → Digital Marketing Institute
DESCRIPTION → This webinar teaches you where and how to get started with a content audit in terms of Content and traffic growth. In fact, you’ll learn from a live demonstration of content auditing.
💡 Lesson 4 →
Perform content marketing audit in 8-steps
SOURCE → OrbitMedia
DESCRIPTION → Google analytics is underrated when it comes to auditing the performance of your content. In this article, Andy guides you on how to use GA to perform a data-driven audit.
💡 Lesson 5 →
Do a Content Audit and Boost Your Organic Traffic
SOURCE → Ahrefs
DESCRIPTION → In this article, Ahrefs shared their content audit process that helped them to grow their site traffic significantly.
💡 Lesson 6 →
How to Do an Effective Content Gap Analysis for SEO
SOURCE → Ahrefs
DESCRIPTION → Content gap analysis is a way of finding content opportunities that are not covered by your blog but your competitors.
It's time to become an action taker
Things to do after completing this module:
- Plan a content audit for your existing content
- Discover SEO traffic potential of underperforming content on your site.
- Perform a content gap analysis.
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P.S It took me hours creating this free resource hub for awesome content marketers like you.
If this initiative adds value to you in any way, consider sharing this with your audience 🙏.