MODULE 7: Web Analytics & content marketing roi
Learn how to run a better business like a world-class entrepreneur. Learn how to run a better business like a world-class entrepreneur Learn how to run a better business like a world-class entrepreneur.
💡 What You Will Learn
💡 Lesson 1 →
How to Set Up Google Analytics
FROM → Orbit Media
DESCRIPTION → We often underrate the capability of Google analytics. But the fact is every content marketer should be using it to measure the content performance. Learn how to set up GA in this step-by-step tutorial.
💡 Lesson 2 →
15 Common Google Analytics Mistakes
> Read the article📃: Common Google Analytics Mistakes to Avoid
FROM → Search Engine Journal
DESCRIPTION → Even a small error in Google analytics may lead to poor SEO tracking. Make sure you don’t make the common mistakes.
💡 Lesson 3 →
Measuring Content Marketing Performance with Google Analytics
FROM → Orbit Media
DESCRIPTION → Setting up your Google analytics account is one thing and measuring the content performance is another. In this tutorial, you’ll learn how to do it properly.
💡 Lesson 4 →
Advanced Google Analytics for Content Marketers
SOURCE → Orbit Media
DESCRIPTION → Join Andy Crestodina in this presentation, where he has shared some of his top tips for using GA in content marketing.
💡 Lesson 5 →
Step-By-Step Google Analytics 4 & Universal Analytics Walk-Through
SOURCE → Loves Data
DESCRIPTION → Google analtytics has evolved to Google analytics 4. Watch this video to get familiar with the new interface and features.
💡 Lesson 6 →
How to Track Campaigns in Analytics Using Google URL builder to add UTM codes
SOURCE → Orbit Media
DESCRIPTION → Are you tracking your campaign (paid and organic both)? If not, then watch this video to understand why this is important and how to do it properly.
💡 Lesson 7 →
How google analytics empower content marketing strategy
> Read the article📃: Google analytics for content marketing
SOURCE → Direct Online Marketing
DESCRIPTION → Google analytics and content marketing works together to drive better content performance. As you can improve your content marketing efficiency only when you measure it.
💡 Lesson 8 →
Measuring Content Marketing KPIs Via Google Analytics
> Read the article📃: Content Marketing KPIs using Google Analytics
FROM → Marketlytics
DESCRIPTION → There are so many important metrics to be considered in each stages of the funnel. This article will guide you in measuring them with GA.
💡 Lesson 9 →
23 Essential Metrics To Measure Your Content Performance
> Read the article📃: 23 essential content marketing metrics
FROM → Semrush
DESCRIPTION → Not sure what metrics to measure? what are the vanity metrics that don’t add much value? This article will give answer to all your questions regarding GA.
💡 Lesson 10 →
Content Marketing Audit To Fixing Your Broken Content
> Read the article📃: Content Marketing Audit
FROM → IamRafiqul.com
DESCRIPTION → Auditing your existing content inventory is a key activity that helps you eliminate or update under-performing content. In this guide, you’ll learn how to fix broken content for better results.
💡 Lesson 11 →
How to Predict and Measure Content Effectiveness
> Watch the webinar🎥: Measure content marketing effectiveness
SOURCE → MarketMuse
DESCRIPTION → Data tells us much more than just traffic source, visitors/month. In this presentation, you’ll get to know the better way of measuring content effectiveness.
💡 Lesson 12 →
Nail Your Content Performance with Measurement Kit
> Read the article📃: Content marketing measurement kit
SOURCE → Content Marketing Institute
DESCRIPTION → This guide will teach you what to track in content marketing program, tracking the data in a rg=ight way, and turning data and stats into actionable insights.
💡 Lesson 13 →
Content Marketing ROI: How To Measure Your Success
> Read the article📃: Content marketing ROI
SOURCE → Semrush
DESCRIPTION → You’ll often hear that proving content marketing ROI is hard. Actually it is. But knowing how to show the result or ROI will help you align with business goals.
💡 Lesson 14 →
Maximizing Content ROI at Scale
SOURCE → Semrush Live
DESCRIPTION →In this webinar you’ll learn how to: –
- Develop high-performing content at scale
- Successfully produce content that differentiate from others
- Prove ROI of your content.
It's time to become an action taker
Things to do after completing this module:
- Setting up the Google Analytics account properly
- Performing a content audit of your existing content
- Set and measure the right KPIs
- Measure the content marketing ROI and ideate what to do to next to improve the performance.
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