MODULE 7: Web Analytics & content marketing roi

Learn how to run a better business like a world-class entrepreneur. Learn how to run a better business like a world-class entrepreneur Learn how to run a better business like a world-class entrepreneur.

๐Ÿ’ก What You Will Learn

๐Ÿ’ก Lesson 1 โ†’

How to Set Up Google Analytics

FROM โ†’ Orbit Media

DESCRIPTION โ†’ We often underrate the capability of Google analytics. But the fact is every content marketer should be using it to measure the content performance. Learn how to set up GA in this step-by-step tutorial.

๐Ÿ’ก Lesson 2 โ†’

15 Common Google Analytics Mistakes

> Read the article๐Ÿ“ƒ: Common Google Analytics Mistakes to Avoid

FROM โ†’ Search Engine Journal

DESCRIPTION โ†’ Even a small error in Google analytics may lead to poor SEO tracking. Make sure you don’t make the common mistakes.

๐Ÿ’ก Lesson 3 โ†’ย 

Measuring Content Marketing Performance with Google Analytics

FROM โ†’ Orbit Media

DESCRIPTION โ†’ Setting up your Google analytics account is one thing and measuring the content performance is another. In this tutorial, you’ll learn how to do it properly.

๐Ÿ’ก Lesson 4 โ†’ย 

Advanced Google Analytics for Content Marketers

SOURCE โ†’ Orbit Media

DESCRIPTION โ†’ Join Andy Crestodina in this presentation, where he has shared some of his top tips for using GA in content marketing.ย 

๐Ÿ’ก Lesson 5 โ†’ย 

Step-By-Step Google Analytics 4 & Universal Analytics Walk-Through

SOURCE โ†’ Loves Data

DESCRIPTION โ†’ Google analtytics has evolved to Google analytics 4. Watch this video to get familiar with the new interface and features.

๐Ÿ’ก Lesson 6 โ†’ย 

How to Track Campaigns in Analytics Using Google URL builder to add UTM codes

SOURCE โ†’ Orbit Media

DESCRIPTION โ†’ Are you tracking your campaign (paid and organic both)? If not, then watch this video to understand why this is important and how to do it properly.

๐Ÿ’ก Lesson 7 โ†’ย 

How google analytics empower content marketing strategy

> Read the article๐Ÿ“ƒ: Google analytics for content marketing

SOURCE โ†’ Direct Online Marketing

DESCRIPTION โ†’ Google analytics and content marketing works together to drive better content performance. As you can improve your content marketing efficiency only when you measure it.

๐Ÿ’ก Lesson 8 โ†’

Measuring Content Marketing KPIs Via Google Analytics

> Read the article๐Ÿ“ƒ: Content Marketing KPIs using Google Analytics

FROM โ†’ Marketlytics

DESCRIPTION โ†’ There are so many important metrics to be considered in each stages of the funnel. This article will guide you in measuring them with GA.

๐Ÿ’ก Lesson 9 โ†’

23 Essential Metrics To Measure Your Content Performance

> Read the article๐Ÿ“ƒ: 23 essential content marketing metrics

FROM โ†’ Semrush

DESCRIPTION โ†’ Not sure what metrics to measure? what are the vanity metrics that don’t add much value? This article will give answer to all your questions regarding GA.

๐Ÿ’ก Lesson 10 โ†’ย 

Content Marketing Audit To Fixing Your Broken Content

> Read the article๐Ÿ“ƒ: Content Marketing Audit

FROM โ†’ IamRafiqul.com

DESCRIPTION โ†’ Auditing your existing content inventory is a key activity that helps you eliminate or update under-performing content. In this guide, you’ll learn how to fix broken content for better results.

๐Ÿ’ก Lesson 11 โ†’ย 

How to Predict and Measure Content Effectiveness

> Watch the webinar๐ŸŽฅ: Measure content marketing effectiveness

SOURCE โ†’ MarketMuse

DESCRIPTION โ†’ Data tells us much more than just traffic source, visitors/month. In this presentation, you’ll get to know the better way of measuring content effectiveness.

๐Ÿ’ก Lesson 12 โ†’ย 

Nail Your Content Performance with Measurement Kit

> Read the article๐Ÿ“ƒ: Content marketing measurement kit

SOURCE โ†’ Content Marketing Institute

DESCRIPTION โ†’ This guide will teach you what to track in content marketing program, tracking the data in a rg=ight way, and turning data and stats into actionable insights.

๐Ÿ’ก Lesson 13 โ†’ย 

Content Marketing ROI: How To Measure Your Success

> Read the article๐Ÿ“ƒ: Content marketing ROI

SOURCE โ†’ Semrush

DESCRIPTION โ†’ You’ll often hear that proving content marketing ROI is hard. Actually it is. But knowing how to show the result or ROI will help you align with business goals.

๐Ÿ’ก Lesson 14 โ†’ย 

Maximizing Content ROI at Scale

SOURCE โ†’ Semrush Live

DESCRIPTION โ†’In this webinar youโ€™ll learn how to: –

  • Develop high-performing content at scale
  • Successfully produce content that differentiate from others
  • Prove ROI of your content.

It's time to become an action taker

Things to do after completing this module:

  • Setting up the Google Analytics account properly
  • Performing a content audit of your existing content
  • Set and measure the right KPIsย 
  • Measure the content marketing ROI and ideate what to do to next to improve the performance.ย 

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P.S It took me hours creating this free resource hub for awesome content marketers like you.

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