MODULE 6: SEO Link Building

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๐Ÿ’ก What You Will Learn

๐Ÿ’ก Lesson 1 โ†’

Master the Art (and Science) of Link Building

> Watch the on-demand recording๐ŸŽฅ: Master the art of link building

FROM โ†’ Moz

DESCRIPTION โ†’ This tutorial will teach you why links are important to improve your search ranking and how to get it done.

๐Ÿ’ก Lesson 2 โ†’

How to get Backlinks in 2020 and 2021 [Series]

FROM โ†’ Moz [WhiteBorad Friday]

DESCRIPTION โ†’ Find some of the easiest ways of improving your link-building tactics that you can implement right away.

๐Ÿ’ก Lesson 3 โ†’ย 

Redirect Link Building: How to Find Untapped Opportunities

FROM โ†’ Ahrefs

DESCRIPTION โ†’ 301 link building is often used as a powerful link building tactic that helps in passing the link juice from one page to another. Still confused? Watch the video to clear your doubts.

๐Ÿ’ก Lesson 4 โ†’ย 

Link Building for a New Website

SOURCE โ†’ Ahrefs

DESCRIPTION โ†’ Link building for a brand new site is difficult than a high authority site. Watch this video to learn how to get started with a new site.

๐Ÿ’ก Lesson 5 โ†’ย 

Skyscraper Technique (To Get High-quality Links)

> Read the article๐Ÿ“ƒ: Skyscraper technique for link building

SOURCE โ†’ Semrush

DESCRIPTION โ†’ If you’reย  SEO professional, chances are you’ve already heard about the skyscraper technique. If not, read this guide to get proven tactics.

๐Ÿ’ก Lesson 6 โ†’ย 

Creating rank-worthy and link-worthy content

> Read the article๐Ÿ“ƒ: Link worthy and rank worthy content

SOURCE โ†’ Search Engine Land

DESCRIPTION โ†’ Instead of reaching out to other sites to link back to your content, creating link-worthy content helps in acquiring organic links. Read to know how.

๐Ÿ’ก Lesson 7 โ†’ย 

How to publish survey-Based Research content Marketing

> Download the report๐Ÿ“ƒ: Creating original research for content marketing

SOURCE โ†’ Mantis Research

DESCRIPTION โ†’ Study says that original content such as research-based content are one of the best performing types of content that get organic links. Here, you’ll find how to create original research content.

๐Ÿ’ก Lesson 8 โ†’

Content Writing Workshop: Replay

FROM โ†’ Moz [White Board Friday]

DESCRIPTION โ†’ Link Building outreach is a traditional way of building link profile of a site. Problem is the success rate. But by improving your outreach skill you can make major improvements in conversion rate.

๐Ÿ’ก Lesson 9 โ†’

How to Supercharge Link Building with a Digital PR Newsroom

FROM โ†’ Moz

DESCRIPTION โ†’ Digital PR is becoming more and more popular in SEO. learn how you can perform digital PR campaign on budget.

๐Ÿ’ก Lesson 10 โ†’ย 

5 Steps for Turning Mentions into Links

> Read the article๐Ÿ“ƒ: Turn brand mentions into links

FROM โ†’ Orbit Media

DESCRIPTION โ†’ Unlinked mentions re one of the ways of earning links. This article gives a step-by-step process of doing that.

๐Ÿ’ก Lesson 11 โ†’ย 

LINK BUILDING FOR SEO: The Definitive Guide (2021)

> Read the article๐Ÿ“ƒ: Link building for SEO

SOURCE โ†’ Ahrefs

DESCRIPTION โ†’ Just like SEO tactics, Link building methods also gets changed every year. Learn the best practices of link building in 2021.

๐Ÿ’ก Lesson 12 โ†’ย 

9 Easy Link Building Strategies

> Read the article๐Ÿ“ƒ: 9 Link building strategies

SOURCE โ†’ Ahrefs

DESCRIPTION โ†’ This in-depth link building guide shows you 9 easy ways of getting high quality links using Ahrefs.

๐Ÿ’ก Lesson 13 โ†’ย 

Link Building with Google Sheets: Start Guest Posting in 15 Minutes

SOURCE โ†’ Ahrefs

DESCRIPTION โ†’ Here’s an advanced guide on automating your link building process with Google sheets.ย 

๐Ÿ’ก Lesson 14 โ†’ย 

Link Building & Establishing Authority

> Read the article๐Ÿ“ƒ: 9 Link building for beginners

SOURCE โ†’ Moz

DESCRIPTION โ†’ It’s common to see that sites with a high authority tend to perform well in the SERP. Understand how to do link building that improves your site authority too.

๐Ÿ’ก Lesson 15 โ†’

3 Internal Linking Strategies for SEO and Conversions

> Read the article๐Ÿ“ƒ: Internal linking strategies

FROM โ†’ Orbit Media

DESCRIPTION โ†’ Internal links is one of the most underrated tactics that can bring a big result in SEO performance. Learn how to do it in the right way.

๐Ÿ’ก Lesson 16 โ†’

SEO and Digital Public Relations: Content Marketing Tips

> Read the article๐Ÿ“ƒ: SEO and digital PR

FROM โ†’ Ruby Media Group

DESCRIPTION โ†’ Learn how to leverage earned media into your content marketing and SEO strategy.

It's time to become an action taker

Things to do after completing this module:

  • Pick top performing sites of your niche, Analyze their backlink profile.
  • Create a link-building outreach plan and track your success-conversion rate.
  • Create linkable assets (original research, survey, etc.)

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