MODULE 6: SEO Link Building

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💡 What You Will Learn

💡 Lesson 1 →

Master the Art (and Science) of Link Building

> Watch the on-demand recording🎥: Master the art of link building

FROM → Moz

DESCRIPTION → This tutorial will teach you why links are important to improve your search ranking and how to get it done.

💡 Lesson 2 →

How to get Backlinks in 2020 and 2021 [Series]

FROM → Moz [WhiteBorad Friday]

DESCRIPTION → Find some of the easiest ways of improving your link-building tactics that you can implement right away.

💡 Lesson 3 → 

Redirect Link Building: How to Find Untapped Opportunities

FROM → Ahrefs

DESCRIPTION → 301 link building is often used as a powerful link building tactic that helps in passing the link juice from one page to another. Still confused? Watch the video to clear your doubts.

💡 Lesson 4 → 

Link Building for a New Website

SOURCE → Ahrefs

DESCRIPTION → Link building for a brand new site is difficult than a high authority site. Watch this video to learn how to get started with a new site.

💡 Lesson 5 → 

Skyscraper Technique (To Get High-quality Links)

> Read the article📃: Skyscraper technique for link building

SOURCE → Semrush

DESCRIPTION → If you’re  SEO professional, chances are you’ve already heard about the skyscraper technique. If not, read this guide to get proven tactics.

💡 Lesson 6 → 

Creating rank-worthy and link-worthy content

> Read the article📃: Link worthy and rank worthy content

SOURCE → Search Engine Land

DESCRIPTION → Instead of reaching out to other sites to link back to your content, creating link-worthy content helps in acquiring organic links. Read to know how.

💡 Lesson 7 → 

How to publish survey-Based Research content Marketing

SOURCE → Mantis Research

DESCRIPTION → Study says that original content such as research-based content are one of the best performing types of content that get organic links. Here, you’ll find how to create original research content.

💡 Lesson 8 →

Content Writing Workshop: Replay

FROM → Moz [White Board Friday]

DESCRIPTION → Link Building outreach is a traditional way of building link profile of a site. Problem is the success rate. But by improving your outreach skill you can make major improvements in conversion rate.

💡 Lesson 9 →

How to Supercharge Link Building with a Digital PR Newsroom

FROM → Moz

DESCRIPTION → Digital PR is becoming more and more popular in SEO. learn how you can perform digital PR campaign on budget.

💡 Lesson 10 → 

5 Steps for Turning Mentions into Links

> Read the article📃: Turn brand mentions into links

FROM → Orbit Media

DESCRIPTION → Unlinked mentions re one of the ways of earning links. This article gives a step-by-step process of doing that.

💡 Lesson 11 → 

LINK BUILDING FOR SEO: The Definitive Guide (2021)

> Read the article📃: Link building for SEO

SOURCE → Ahrefs

DESCRIPTION → Just like SEO tactics, Link building methods also gets changed every year. Learn the best practices of link building in 2021.

💡 Lesson 12 → 

9 Easy Link Building Strategies

> Read the article📃: 9 Link building strategies

SOURCE → Ahrefs

DESCRIPTION → This in-depth link building guide shows you 9 easy ways of getting high quality links using Ahrefs.

💡 Lesson 13 → 

Link Building with Google Sheets: Start Guest Posting in 15 Minutes

SOURCE → Ahrefs

DESCRIPTION → Here’s an advanced guide on automating your link building process with Google sheets. 

💡 Lesson 14 → 

Link Building & Establishing Authority

> Read the article📃: 9 Link building for beginners

SOURCE → Moz

DESCRIPTION → It’s common to see that sites with a high authority tend to perform well in the SERP. Understand how to do link building that improves your site authority too.

💡 Lesson 15 →

3 Internal Linking Strategies for SEO and Conversions

> Read the article📃: Internal linking strategies

FROM → Orbit Media

DESCRIPTION → Internal links is one of the most underrated tactics that can bring a big result in SEO performance. Learn how to do it in the right way.

💡 Lesson 16 →

SEO and Digital Public Relations: Content Marketing Tips

> Read the article📃: SEO and digital PR

FROM → Ruby Media Group

DESCRIPTION → Learn how to leverage earned media into your content marketing and SEO strategy.

It's time to become an action taker

Things to do after completing this module:

  • Pick top performing sites of your niche, Analyze their backlink profile.
  • Create a link-building outreach plan and track your success-conversion rate.
  • Create linkable assets (original research, survey, etc.)

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