“As long as your content provides value to your audience, sharing it shouldn’t feel self-promotional.”– Melanie Deziel(Author of “The Content Fuel Framework).
Hey👋, Rafiqul here. Welcome to Content Marketing VIP that delivers actionable insights, the latest updates, & free resources every Monday, for free.
First time here? Read past episodes.
💡 1. Copywriting formula (PAS) for landing pages
P (problem) → A (agitate) → S (solution) is one of the most popular copywriting frameworks.
How does it work?
Step 1. Identify the key problem of your audience.
Step 2. Agitate the problem by understanding the pain points, emotions.
Step 3. Now, it’s time to promise a solution.
Here’s a real-example →
Where can I use this framework?
- Landing page
- Blog post-intro
- Newsletter signup page, etc.
Insights by Jeremy Moser (read his copywriting thread)
💡 2. Optimizing video for SEO
Video is an essential part of eCommerce sites that help showcase the product and get additional exposure on the SERP.
Google can now rank videos with key moments to help visitors navigate the video like a book.
But how do you optimize your video to get these features?
Here’s what Google recommends →
> Add video structured data to pages with video content.
> It’s recommended that you create a separate page for important videos (such as product explanation, how-to videos, etc.) and add text content describing the video.
> If your videos are hosted on YouTube, then consider adding timestamps for key moments in the video.
> Create and include a video sitemap that includes metadata of every video on the site.
Where to use videos?
- Product pages
- Blog articles
- Live streaming, etc.
Learn more about the best practices for video SEO
💡 3. Use this method to learn the right skills to become better at content marketing
Want to start your content marketing journey but not sure what are the must-have skills for this profile?
The solution is simple.
Study the recent content marketing job profiles on LinkedIn, Indeed, or any other platforms.
And notice the key responsibilities and required skills mentioned in different job descriptions.
This will help you find the in-demand skills to become better at content marketing.
Next, start learning and implementing those lessons practically to gain experience.
You can also access the content marketing resource centre (it’s free) to take your learning to the next level.
💡 1. How to Build a Business Through Content Ad-Free And Earn 100k Visitors or $100k per Month
Not sure how to build a content business in the modern age?
This webinar will teach you that.
Join this 1-hour free workshop to learn:
- How to build a content business
- How to get traffic from Google and convert that into sales
From: Julia McCoy (Content Marketing Influencer, & Founder of express writers)
Date: July 1, 2021
💡 2. How to Land 200+ Links with Free Data and One Great Story: A Case Study
In this webinar, you’ll get through Carrie Rose’s (Digital PR & content marketing specialist) process to get 200+ organic links.
- Process of using freely available data into original content
- How to turn the data into stories that get the attention from the global press
Date of the webinar: July 1, 2021
💡 3. How to Integrate Your Product Into Your Performance Marketing
If you’re dealing with SaaS companies and product growth, then this should be on your watchlist.
From this webinar, you’ll learn:
- How to increase conversion and activation rates
- Product driven lead generation
- Real examples from SaaS companies
From: Search Engine Journal
Date of the webinar: June 30, 2021
💡 1. Join Brave search, a Google and chrome alternatives
Now, you can use the beta version of brave search, an alternative to Google.
Here’s what makes Brave search different from others:
Brave doesn’t track you: independent and 100% private alternatives to Google search engine.
One page results only: Brave shows results in just one page
Ad-free & Ad-supported options: In the beginning, Brave was an ad-free platform. But soon, it will launch a paid plan for users to enjoy a seamless search experience without advertising.
Full transparency: There will be no hidden algorithm that will rank web pages. Everything will be transparent.
Try Brave search now
💡 2. Google is testing to attach store reviews to category pages
It’s time for eCommerce and local stores to get more reviews from their customers as Google is showing generic store reviews to the category pages in the SERP.
Also, if your store has negative reviews, then this can seriously hurt your CTR because of this update.
Here’s the snapshot of the test (by Brian Freiesleben)
💡 3. Skip the screenshot- Share Tweets directly to your Instagram stories
Twitter makes it easier for you to post your tweet in Instagram stories without taking any screenshots.
Here’s what it looks like.
Note: This feature is now available only for iOS users. Android users still have to wait for the launch.
💡 4. Update for FAQ rich results on the SERP
If you’re using FAQ structured data in your article pages, then this update is for you.
Google is rolling out an update that will limit the FAQ-rich results to two maximum.
Google’s Danny Sullivan says, “...We made a change recently that limits these (FAQ rich results) to two maximum.”
💡 1. Branded content or Irrelevant content?
“💡 4 things to learn next if you’re maxing out on SEO knowledge:
✓ Web Dev
Blending any one of these with SEO knowledge is a powerful combination.”– Sam Underwood
💡 2. Elements of a successful newsletter
“- giving people content they actually want
– giving people a reason to sign up
– consistency”— Daniel Murray
Have Some Fun ↓
– By MarketerHire