“Most content advice, most content education, most content training is often too general to be helpful.”– John Bonini (Director of Marketing at Databox)
Hey👋, Rafiqul here. Welcome to Content Marketing VIP that delivers actionable insights, the latest updates, & free resources every Monday, for free.
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🎯 Actionable Insights
💡 1. Build A Content Distribution Strategy Like SmallCase
“Mistake To Avoid: Focusing more on creating new content and less on distributing existing content.”
But with SmallCase (an investing platform), the story is different.
Smallcase runs a weekly newsletter that educates people about investing and the stock market.
They repurpose newsletter content and publish it on social media platforms such as Twitter, Facebook, Instagram, etc.
Here’s an example of how SmallCase repurpose their content for different platforms →
Not only that, but they also publish their newsletter on the website to make it accessible for all.
As you can imagine, one newsletter is turning into so many valuable content pieces for different content platforms.
And that would’ve been totally missed if they never took content distribution seriously.
Key Takeaway →
- To get the most out of your content assets, double down on content distribution.
👉 Read Content Marketing Examples [With Detailed Breakdown]
💡 2. How To Optimize Category Pages To Improve Relevance
You don’t need to add long-form information content to rank on specific keywords when it comes to category pages.
Instead, a small amount of unique content is enough in most cases.
But what to add in your category pages that don’t impact the page intent and help in conversion as well?
Here’s what Aleyda (International SEO Consultant) suggests adding:
1/ More products (!) per page (check speed impact)
2/ More comprehensive, insightful product descriptions that help to differentiate them.
3/ Clarifying customer doubts about those product types with useful FAQs.
Note: First, make the changes in a few category pages and see the results. If you see positive results, you may implement the same at scale.
💡 3. How Holidify Drives 4.2 Million Organic Traffic Every Month Using Wildcard Content Opportunities
Holidify (travel planner website) is able to build a huge content empire that gets around 4.2 million organic traffic every month.
So, how did they do this?
It’s because of the wildcard content opportunities.
Wildcard content strategy is a way of finding a large number of content opportunities from a single templatized content format.
Here’s the example:
The templated content format for Holidify was ‘best places to visit in ____.’
With the same strategy, Holidify also found thousands of content opportunities such as:
- Things to do in _____
- Best time to visit _____
They rank in the top 10 positions for 4k+ search queries related to the best places to visit in _ _____.
In that way, they have published more than 59k pages targeting long-tail and low-competitive keywords.
Key Takeaways →
- After a certain growth, it is important to scale the content creation process. And, this is where wildcard content ideas can be helpful.
- Use Google or Ahrefs to find content ideas. Type the templatized content format and select your targeted country.
- Prioritize the giant list of keywords by search volume, keyword difficulty, and search intent.
- Study the SERP manually and understand the search intent behind these queries.
- Create content. Make a solid internal linking strategy to connect these pages.
🗓️ Free Resources & Upcoming Events
💡1. LinkedIn for B2B Marketers: Content Promotion, Networking and Lead Generation
For B2B businesses, LinkedIn can be a goldmine. It can help you reach a more targeted audience, build a direct relationship with prospects, and generate leads.
In this LinkedIn content marketing webinar, you’ll learn:
- Creating a content strategy for LinkedIn
- Effective content promotion strategies
- Finding the right people to connect
- Building a personal brand
From: OrbitMedia (Andy Crestodina)
Date of the webinar: November 9, 2021
(Can’t make it live? Register to get the recording of the webinar)
👉 Register For The LinkedIn Content Marketing Webinar (Sign Up To get the recording of the session)
💡 2. How to Evaluate Site Quality for Link Building
Yes, backlinks are still important to build authority and trust in Google.
But not all backlinks boost your SEO performance. Some spammy links can even harm more than good to your website.
This is why you need to learn how to evaluate a site’s quality.
In this webinar, you’ll learn:
- How to analyze a site for quality.
- What are the key areas of a site to review?
- What is the difference between metrics vs. quality reviews?
From: Search Engine Journal
Date of the webinar: November 10, 2021
(Can’t make it live? Register to get the recording of the webinar)
💡 3. Google Analytics For A Data-Driven Content Marketer [Webinar]
To become better at content marketing, you need to be data-driven.
And Google Analytics is a great place to start.
Watch this on-demand webinar and learn:
- Segmenting your audience traffic
- Setting up filters and goals in GA
- finding high-converting traffic sources
- And a lot more…
From: Orbit Media
👉 Watch The On-Demand Webinar (No SignUp required)
🆕 What’s New
💡1. Best Practices For Optimizing Your Videos To Appear On Google
Recently Google has updated their ‘video best practices’ documentation.
One key highlight from the update was about creating a dedicated page to host each video.
Here’s the recommendation:
“To give your videos maximum exposure, create a dedicated page for each video, where the video is the most prominent subject on the page.
Some features require that type of video page, including Key Moments, the Live Badge, and other rich result formats.
It’s fine to include the same video on both a dedicated page and its original page alongside other information, like a news article or a product detail page.”
💬 SEO & Content Marketing Wisdom
💡 1. Organic Content Marketing
“Organic content marketing is the art of creating ads that don’t feel like ads.
That’s why the following tactics can be effective:
- Lo-Fi videos
- Minimal branding
- Real-time content
- Writing like people talk
- Memes and cultural trends.”
– Matthew Kobach (Brand Marketing Specialist)
💡 2. An Illustration Explaining What Content Marketing Is
Content marketing is all about creating and promoting content.
But what to create and where to promote?
Here’s what exactly is content marketing (illustration):
– Sk Rafiqul Islam (Creator of Content Marketing VIP)
😄 Have Some Fun
Imagine you’re almost asleep, and you find a great content topic to write on 😄