Take a moment and Google the following questions now:

• Who is the founder of [your brand]?
• Where [your brand] is located?
• When [your brand] is founded?

Ideally, Google should show a clear and accurate answer (with a featured snippet) to these questions.

Here’s an example:

If Google shows wrong or unclear information, it may not have enough information about the entity. If that’s the case with your brand, follow the action items.

Action Items:

First, make a list of all the important branded queries.

Second, cover these questions either on your website (recommended), third-party websites, or both. e.g. you may create a separate page for the founding team members.

This is why you should also focus on building social profiles with accurate information about the brand (team, about, foundation, etc.)

Benefits:

Branded queries (navigational intent) can contribute to the bottom of the funnel.

When users don’t find a clear answer to their branded query, it gives a bad user experience from a branding perspective.

In fact, Google prefers to rate a website low-quality if the following information is not covered:

• Who’s behind the brand?
• What’s the expertise of the brand?
• Contact information
• Information about who created the content

Tip: First, answer the question (if any) in the 1st paragraph.

• ✔️ Sk Rafiqul Islam is the founder of Content Marketing VIP…
• ❌ Sk Rafiqul Islam started Content Marketing VIP newsletter to provide SEO insights…

This can help in getting featured snippets for the branded queries.